Digital & business
A love story
Through its insight-driven approach, Leger DGTL supports its clients in media strategy and content activation to drive business outcomes and effectively engage their target audiences.
Capabilities
Performance marketing
Having a great brand is not enough. Digital strategies need to be activated through a set of tactics with the potential of generating a return on investment. Our media performance powerhouse features an array of exclusive tools, processes, as well as an experienced team that will maximize your media investment return into tangible numbers.
- Media strategy & planning
- Deployment of performance driven programs
- Trading desk
- Audience management
- Creative asset production
- Multivariate testing
Digital business consulting
Before running, we need to stand up. Digital planning and consulting is the foundation of any digital strategy. Our accelerating learning process allow us to quickly understand industry threats and opportunities thanks to co-creation sessions and bootcamps that leverage transparent collaboration.
- Digital planning & creative
- Business consulting
- Research and market analysis
- Digital transformation coaching
- Digital monetization
Content strategy & development
Ressac has the power to create rich content experiences that rely on storytelling to deliver engaging messages to targeted audiences. Our content production unit possesses multi-dimensional capabilities including, video, stories, photos and micro-content creation.
- Creative strategy
- Content creation and conception
- Video & stories production
- Copywriting
- Multiplatform content production and creation (social)
Analytics & BI
We crafted a complete analytics blueprint allowing our clients to gain access to insightful data that triggers business opportunities not only for marketing departments but also for HR and business development teams. As a Google Analytics Certified Partner, we at Ressac can access betas and exclusive technologies providing a first-mover advantage to our clients.
- Analytics planning & strategy
- Dashboarding
- Google Data Studio
- KPIs and OKR tracking
- Implementation and configuration of analytics tools (Google Analytics, Omniture, MixPanel, TagManager…)
Digital Production
Our digital production team is able to bring to life strategies and concepts tailored for our clients. Across the years we elaborated a process that allows us to use the best technologies that increase our client autonomy in its digital ecosystem and maximize the security of their digital assets.
- Web & digital assets design
- Mobile application iOS / Android
- Interactive prototypes (MVP’s)
- Web applications development
- Graphic design
- Front-end / back-end development
Training & coaching
We provide our clients with an average of 250 hours of training per year. These trainings allow internal teams to better understand and identify business opportunities generated through our digital strategies. In addition to personalized training, we offer design thinking workshops and offsite events aimed at increasing team collaboration and creativity.
- Executive training & coaching
- Enterprise training
- Marketing hackathons
- Corporate offsites
- Personalized digital training & coaching
Social media management
Social media has become the backbone of any succesfull digital strategy. In this particular area, Ressac provides advanced support and management of social channels in multiple languages and time zones for a wide range of B2B and B2C industries.