The Port of Montreal is an important economic driver in Canada, serving as a national and international freight transportation hub. It is also a central meeting and leisure point for Montrealers, as well as millions of tourists that come to the city every year.
Challenge
Despite its importance, many activities held at the Port of Montreal remain unknown to the general public. Increasing the location's visibility through a series of targeted tactics will help boost its positioning vis-a-vis Montrealers and tourists.
Solution
Ressac developed a three-pronged digital strategy for the Port of Montreal focuses on raising awareness of the site, promoting its activities and creating a bond with the local community. We also led the digital campaign associated with the launch of the port's Grand Quay, a public leisure space located along the Saint Lawrence river.
