PHI
Increase visibility and ticket sales
When 360 media and performance measurement unite
A tailor-made media approach
In order to optimize the personalization of advertising messages as well as maximize interactions and customer touchpoints with PHI’s various clienteles, a complex matrix crossing audiences, targeting data and advertising messages was created. This approach allowed us to deploy diversified awareness and conversion media campaigns, while reinforcing their performance through the optimization of various media channels (SEM, Paid Social, programmatic, display, etc.) via automation and real-time interventions.
Technological creativity was brought into play to ensure that we accurately measured sales and financial impact via three distinct transactional platforms, and neatly assigned these results to the media campaigns’ different components.
Results
With attendance rates over 90% and all of PHI’s biggest events sold out (tens of thousands of tickets), sales targets were well exceeded, event after event.
A tourism approach throughout the province of Quebec, as well as in the regions of Ottawa and Toronto, allowed us to tap into unfamiliar audiences and generate thousands of ticket sales outside PHI’s traditional areas of influence.