My project in Canada with Desjardins
Create inspirational content to support online conferences, as well as the different phases of a project relating to international mobility.
To accomplish this goal, we deployed a content strategy based on the creation of monthly webinars, which allowed Desjardins to reach new customers, present the brand, and prove that it would be a key factor in the success of their mobility project. We then supported this strategy with accessible content that spikes curiosity about the subject, educates the community, simplifies the mobility process, and inspires the audience in their process of moving to Canada.
Lastly, as we were dealing with a very diverse audience that is at different stages in their mobility project, we developed a media amplification strategy that aimed to reach users with the right messages, at the right time in their process.