Desjardins 360d
Maximizing engagement through content that stands out
Solution
Ressac developed a digital strategy focused not only on the brand’s offer but also on the young adults’ interests. To inject a human factor to the brand, capture the attention of young people and present it as trustworthy reference. Our strategy included a social media outreach plan, as well as an influencer marketing campaign with Quebec's up-and-coming comedian Julien Lacroix.





Results
0K
Young adults reached every month
x0
Engagement rate boost
since ressac’s takeover
since ressac’s takeover
0%
Lower CPA
(vs. the industry standards)
(vs. the industry standards)