Boost communications to improve planning and promote public transportation use
Leger DGTL received a mandate from Montreal’s Metropolitan Regional Transportation Authority (ARTM) to create a microsite to open a direct dialog with riders and other key stakeholders regarding public transportation-related costs across the city’s metropolitan area.
The project’s main challenge was producing an informative, concise and engaging microsite while adhering to specific brand and content guidelines.
The new microsite was aimed at two different targets groups: Professionals and the general public.
The microsite features a number of surveys that are easily accessible through two entry points to ensure better readability and call to action. Microsite users can answer questions in both sections, hide them or answer them via a dedicated Webpage.
Leger DGTL showed its strong creative side by making the content highly dynamic and visually attractive. The team made a series of UI and UX recommendations to maximize user engagement and readability. Additionally, Léger DGTL held a workshop with ARTM’s Mélanie Pagé-Legault to gain a better understanding of the brand and how to integrate it into the whole project.