Creative Performance

The digital landscape is evolving rapidly, and so are users' behaviours. As a brand, you understand the need to evolve along with them — but where do you start?

Should Facebook be set aside? Is TikTok still used solely by Gen Z? Is content created by influencers still credible? The DGTL Study 2024 answers all these questions (and so much more!).

Conducted with research experts at Leger, this data-driven study is the only one of its kind.